On
the Money Trail ~~~~~~~~~~~~~~~~~~~~~~ How to Teach Kids
the Value of Money
by
Al Jacobs, author of Nobody's Fool: A Skeptic's
Guide to Prosperity
June
2010
I’ll admit, up front, that the
care and feeding of juveniles is not my recognized specialty,
though perhaps I can claim pseudo-expertise on the
subject—somewhat akin to the late comic Jimmy Durante from his
quotation: “I ought to know something about teenagers; I’ve been
one all my life.” Nonetheless, money is my field of
expertise, and indoctrination into its proper use by youths of
all ages is fundamental if they are to mature into financially
responsible adults. Apparently the habits developed early in
life become indelibly ingrained, and there are few capabilities
more important than the wise use of assets.
With that said, I’d like to share
a few thoughts based upon situations I’ve witnessed over the
years relating to the use and misuse of money. I’ll preface my
comments with the observation that whatever praise or criticism
you may direct at the American public school system, one thing
must be acknowledged: The handling of personal finances is not a
subject to which much attention is devoted. Whatever the
average American knows about monetary matters did not come from
the classroom. This is understandable, of course, if only
because the typical classroom teacher is equally mystified by
the world of money. It’s for this reason I’m convinced that a
child’s indoctrination into financial matters must be rooted at
home. On this score, the fundamental guidelines that a parent
can convey will be by precept and example. What a developing
child witnesses in the behavior of an adult role model will
prove far more persuasive than admonitions extolled or lectures
delivered. If sound values are not demonstrated, they will not
be learned. There’s no surer way not to get a lesson
across than to operate on the timeless but faulty principle:
Do as I say, not as I do!
This means that the parent must
regularly practice prudence, and in a way to which the child can
relate. Consider, as an example, an 8-year-old girl witnessing
her mother’s selection of cosmetics. Whether the choice of
lipstick is the $25 Chanel selection from Macy’s, the $6.87 Max
Factor brand from Osco Drug, or the 99¢ Wet ‘n Wild tube from
Target, recognize that the essential ingredients are the same.
The difference is packaging, promotion, and mystique, which is
what the cosmetics business is all about. An explanation of the
options to the child at the time of purchase will not soon be
forgotten.
The use of plastic is another
opportunity to deliver a lesson in rationality. All children
should be cautioned in their formative years that a credit card
serves a single purpose: a convenience when neither check nor
cash is handy. They must understand that when the monthly
statement arrives, the cash balance is paid in full before the
date that interest is charged. And most importantly, if the
lesson is truly to sink in and be believed, the parents must
live by this rule. If for any reason credit card use cannot be
regulated in this manner, the cards ought to be destroyed and
family life fashioned accordingly.
There are other habits that wise
parents will adopt and make a part of normal family
discussions. These include institution of a systematic savings
program, refusal to go into debt for an automobile or incur
loans for expenses such as vacations, and avoidance of
nonsensical purchases such as whole life insurance policies,
variable annuities, timeshare projects, and lottery tickets.
As to the myriad of financial matters that arise, children
deserve to see how sensible decisions are reached as each
instance arises. And as they mature to the point where
decisions begin to affect them, encourage them to contribute to
the discussion.
There is another basic precept to
which I subscribe. It is that persons will not relate to
circumstances in which they’re uninvolved. Let me offer an
actual case in point. The daughter of an extremely wealthy man
in her mid-thirties with three children and husband—albeit an
indolent one—proved incapable of monitoring her personal
checking account. She wrote checks regularly with no knowledge
of the account balance. As they bounced, a bank official phoned
her father who periodically made deposits into the account.
Over the years he summoned her to his office where he futilely
attempted, time and again, to instruct her on how to balance an
account. Although a self-made multimillionaire, he never
grasped a basic reality: to his daughter, balancing a checkbook
seemed an exercise in the abstract. As all checks cleared, why
need she pay attention to the balance?
The significance seems obvious:
If a child is to learn about money, he or she must sense some
meaningful connection to it. And what better connection can
there be than that accomplishment leads to reward? It’s my
belief that as soon as practicable, earning money becomes an
element in family life. If your 12-year-old son hopes to spend
Saturday afternoon at a movie matinee with friends, the source
of the admittance might well be the fifteen dollars he earns by
washing the family autos or mowing the lawn. Similarly, if your
daughter wants to sport the latest fashion in teen-aged
footwear, its purchase may come from the bonus she received for
her school grades last semester, perhaps $100 for each “A” and
$50 for each “B.” And above all, whatever payment programs are
instituted, responsibility and reward must be fully understood.
Let me add a final comment on the
matter of your kids’ personal earnings. Though it’s the
parents’ responsibility to advise their offspring on sensible
spending and saving, they must not dictate how the youths handle
their earnings. The decision on how money earned is to be
spent—or horded, if that’s the choice—is that of the recipient.
When mistakes are made, the repercussions are the most valuable
part of the learning process. Managing finances is a lifelong
challenge, and the sooner experienced, the better.
à
à
à
Al Jacobs has been an entrepreneur for forty years. His business
experience ranges from property management and securities
investment to appraisal, civil engineering, and the operation of
a private trust company. In his book, Nobody's
Fool - A Skeptic's Guide to Prosperity, Al presents his
Ten Ground Rules for Success for achieving wealth and a
prosperous life by outlining a philosophy for spending,
borrowing, making sound investments, and how to avoid being
victimized by America's many intimidating institutions.
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